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Are you ready
for BFCM 2022?
1. How long is the Black Friday and Cyber Monday event?
The correct answer is
Facts and figures:
This year Black Friday will be on the 25th of November, and Cyber Monday will be on the 28th of November.
The week before Black Friday, online traffic and browsing usually increase by 5% and continue rising to at least 120% on Black Friday.
The week after Black Friday begins with Cyber Monday, which lasts till the end of the week. The traffic increase on Cyber Monday reaches up to 110%.
Recommendations:
- Start your Black Friday deals no later than 1 week before the 25th of November, and prepare deals until the 4th of December.
- Install a countdown timer to create urgency and increase sales. We suggest:
Essential Countdown Timer Bar
Countdown Timer Ultimate - Send post-purchase emails to your Black Friday shoppers to thank them for their purchases and tell them about your Cyber Monday deals. We suggest:
Klaviyo: Email Marketing & SMS
Seguno: Email Marketing.
Yay, that's correct!
Facts and figures:
This year Black Friday will be on the 25th of November, and Cyber Monday will be on the 28th of November.
The week before Black Friday, online traffic and browsing usually increase by 5% and continue rising to at least 120% on Black Friday.
The week after Black Friday begins with Cyber Monday, which lasts till the end of the week. The traffic increase on Cyber Monday reaches up to 110%.
Recommendations:
- Start your Black Friday deals no later than 1 week before the 25th of November, and prepare deals until the 4th of December.
- Install a countdown timer to create urgency and increase sales. We suggest:
Essential Countdown Timer Bar
Countdown Timer Ultimate - Send post-purchase emails to your Black Friday shoppers to thank them for their purchases and tell them about your Cyber Monday deals. We suggest:
Klaviyo: Email Marketing & SMS
Seguno: Email Marketing.
2. Do people buy more on Black Friday than on Cyber Monday?
The correct answer is
Facts and figures:
With Black Friday moving online, Black Friday and Cyber Monday will eventually result in a hybrid sales event when the two holidays merge into one.
Despite Black Friday being considered the busiest shopping day of the year in most countries, with sales and traffic exceeding the regular average, last year in the US online sales on Cyber Monday totaled $1.8 billion more than on Black Friday, which could indicate a new global trend where Cyber Monday sales will exceed BF sales.
Recommendations:
Use Store Pickup + Delivery to prepare for an equally busy Black Friday and Cyber Monday:
- Set time slots and order limits so you can control how many orders you get per time slot, or per day to avoid being overwhelmed.
- Set preparation times for your store or specific products to ensure you fulfill all orders on time.
- Set up email notifications with order details whenever your store gets a new order.
- Set up delivery and pickup notifications for your customers to provide them with a better shopping experience and increase the chance they buy from you again.
Yay, that's correct!
Facts and figures:
With Black Friday moving online, Black Friday and Cyber Monday will eventually result in a hybrid sales event when the two holidays merge into one.
Despite Black Friday being considered the busiest shopping day of the year in most countries, with sales and traffic exceeding the regular average, last year in the US online sales on Cyber Monday totaled $1.8 billion more than on Black Friday, which could indicate a new global trend where Cyber Monday sales will exceed BF sales.
Recommendations:
Use Store Pickup + Delivery to prepare for an equally busy Black Friday and Cyber Monday:
- Set time slots and order limits so you can control how many orders you get per time slot, or per day to avoid being overwhelmed.
- Set preparation times for your store or specific products to ensure you fulfill all orders on time.
- Set up email notifications with order details whenever your store gets a new order.
- Set up delivery and pickup notifications for your customers to provide them with a better shopping experience and increase the chance they buy from you again.
3. What is the most efficient strategy for BFCM?
The correct answer is
Facts and figures:
73% of consumers prefer to shop via multiple channels. Before making a purchase, shoppers connect at several touchpoints. Due to the seamless communication experience, nearly 80% of customers prefer omnichannel strategies. Omnichannel marketing, as opposed to single-channel and multichannel marketing, increases purchase frequency by 250% and AOV (average order value) by 13% per order.
Recommendations:
Consider using Shopify POS, which is integrated with our Store Pickup + Delivery, to provide your customers with a seamless omnichannel buying experience. This allows you to offer your consumers a variety of purchasing options, such as:
- Browse in-store, buy online;
- Buy online, pick up in-store;
- Buy in-store, ship to customer;
- Buy anywhere, return anywhere.
Yay, that's correct!
Facts and figures:
73% of consumers prefer to shop via multiple channels. Before making a purchase, shoppers connect at several touchpoints. Due to the seamless communication experience, nearly 80% of customers prefer omnichannel strategies. Omnichannel marketing, as opposed to single-channel and multichannel marketing, increases purchase frequency by 250% and AOV (average order value) by 13% per order.
Recommendations:
Consider using Shopify POS, which is integrated with our Store Pickup + Delivery, to provide your customers with a seamless omnichannel buying experience. This allows you to offer your consumers a variety of purchasing options, such as:
- Browse in-store, buy online;
- Buy online, pick up in-store;
- Buy in-store, ship to customer;
- Buy anywhere, return anywhere.
4. What is the main factor customers consider when shopping?
The correct answer is
Facts and figures:
79% of consumers name free shipping as one of the reasons they will shop online, and when shopping, 49% of consumers will seek free delivery. 36% of customers will search for deals, 21% will pay attention to the site's user-friendliness, and 20% will seek BOPIS (buy online, pick up in-store) service.
Recommendations:
In Store Pickup & Delivery, you can set up free delivery with just a few clicks. After BFCM, you can turn everything back quickly in the same way.
Yay, that's correct!
Facts and figures:
79% of consumers name free shipping as one of the reasons they will shop online, and when shopping, 49% of consumers will seek free delivery. 36% of customers will search for deals, 21% will pay attention to the site's user-friendliness, and 20% will seek BOPIS (buy online, pick up in-store) service.
Recommendations:
In Store Pickup & Delivery, you can set up free delivery with just a few clicks. After BFCM, you can turn everything back quickly in the same way.
5. Which is the most popular type of buying scenario during Black Friday?
Browse in-store, buy online
Buy online, pick up in-store
Buy in-store, ship to customer
Buy online, ship to customer
The correct answer is
Facts and figures:
Today, customers expect to be able to shop online and pick up in a physical store (BOPIS), and they want that experience to be as smooth as possible. BOPIS sales increased two-fold compared with the last year, and now nearly 40% of consumers plan to use BOPIS during BFCM.
Recommendations:
If this is a customer's first time shopping with you, it is essential that both their in-store and online experiences exceed their expectations. People shop online because they find it convenient and value their time. So, after they have entered the store, you must maintain focus and provide customers with prompt store pickup service, and they'll be more likely to return for future purchases. To set up your in-store pickup today, use Store Pickup + Delivery.
Yay, that's correct!
Facts and figures:
Today, customers expect to be able to shop online and pick up in a physical store (BOPIS), and they want that experience to be as smooth as possible. BOPIS sales increased two-fold compared with the last year, and now nearly 40% of consumers plan to use BOPIS during BFCM.
Recommendations:
If this is a customer's first time shopping with you, it is essential that both their in-store and online experiences exceed their expectations. People shop online because they find it convenient and value their time. So, after they have entered the store, you must maintain focus and provide customers with prompt store pickup service, and they'll be more likely to return for future purchases. To set up your in-store pickup today, use Store Pickup + Delivery.
6. What increase in sales should businesses expect for Black Friday 2022?
The correct answer is
Facts and figures:
During the BFCM event, retailers expect an increase in their sales by 250% compared to regular days. Of course, the actual % will vary depending on your country and industry, but you can still use 250% as a benchmark for the 2022 season.
Recommendations:
To deal with the increase in orders, we suggest using Store Pickup + Delivery. With the tool, you control your workload per time slot, deciding when and how often you get orders. We recommend increasing the number of orders per time slot or per day on BFCM to your maximum possible level. Keeping in mind the exact maximum number of orders you plan to fulfill will help you prepare for Black Friday and avoid situations when you cannot fulfill all incoming orders in time.
Yay, that's correct!
Facts and figures:
During the BFCM event, retailers expect an increase in their sales by 250% compared to regular days. Of course, the actual % will vary depending on your country and industry, but you can still use 250% as a benchmark for the 2022 season.
Recommendations:
To deal with the increase in orders, we suggest using Store Pickup + Delivery. With the tool, you control your workload per time slot, deciding when and how often you get orders. We recommend increasing the number of orders per time slot or per day on BFCM to your maximum possible level. Keeping in mind the exact maximum number of orders you plan to fulfill will help you prepare for Black Friday and avoid situations when you cannot fulfill all incoming orders in time.
7. What is the main reason for cart abandonment?
Discount code doesn't work
Shipping costs too much
Order takes forever to ship
Have to re-enter details
The correct answer is
Facts and figures:
The average rate of cart abandonment is just under 69%, meaning 7 out of 10 shoppers won't finish their purchase. 63% of consumers will abandon their cart if they consider shipping rates too high.
Recommendations:
- Use Rates by Distance or Rates by Zip Code to create delivery zones, accurately generate delivery rates for your customers, and reduce cart abandonment. The closer the customer is to you, the lower the delivery cost.
- Use abandoned cart recovery tools to increase sales. We suggest:
Abandoned Cart Recovery Email
Carti Abandoned Cart Recovery.
Yay, that's correct!
Facts and figures:
The average rate of cart abandonment is just under 69%, meaning 7 out of 10 shoppers won't finish their purchase. 63% of consumers will abandon their cart if they consider shipping rates too high.
Recommendations:
- Use Rates by Distance or Rates by Zip Code to create delivery zones, accurately generate delivery rates for your customers, and reduce cart abandonment. The closer the customer is to you, the lower the delivery cost.
- Use abandoned cart recovery tools to increase sales. We suggest:
Abandoned Cart Recovery Email
Carti Abandoned Cart Recovery.
8. Which is the most engaging type of content to promote your BFCM deals?
The correct answer is
Facts and figures:
In 2020, 50% of people found short-form videos to be the most interesting type of social content in their feeds. In 2022, that number rose to 66%. 68% of video marketers plan to use short videos as part of their video marketing strategy in 2022, which is 10% more than the year before.
Recommendations:
Play your cards right, and short-from videos could be your secret weapon this BFCM weekend. Don't be left behind almost 70% of marketers who include short videos in their content strategy.
Yay, that's correct!
Facts and figures:
In 2020, 50% of people found short-form videos to be the most interesting type of social content in their feeds. In 2022, that number rose to 66%. 68% of video marketers plan to use short videos as part of their video marketing strategy in 2022, which is 10% more than the year before.
Recommendations:
Play your cards right, and short-from videos could be your secret weapon this BFCM weekend. Don't be left behind almost 70% of marketers who include short videos in their content strategy.
9. What are the main reasons why customers aren't returning back to your store?
The correct answer is
Facts and figures:
Customer retention keeping customers coming back for more purchases. When customer retention goes up by 5%, profits go up by 25% to 95%, and on average, 65% of a store's sales come from customers who have bought from them before.
Slow deliveries, poor customer service, and better offers from competitors are the main factors that decrease your customer retention rate.
Recommendations:
Upgrade your delivery operations with Store Pickup + Delivery. Our tool integrates with the leading last-mile delivery services operating internationally to help you deliver products by the expected date.
Yay, that's correct!
Facts and figures:
Customer retention keeping customers coming back for more purchases. When customer retention goes up by 5%, profits go up by 25% to 95%, and on average, 65% of a store's sales come from customers who have bought from them before.
Slow deliveries, poor customer service, and better offers from competitors are the main factors that decrease your customer retention rate.
Recommendations:
Upgrade your delivery operations with Store Pickup + Delivery. Our tool integrates with the leading last-mile delivery services operating internationally to help you deliver products by the expected date.
10. What is the most common marketing mistake during BFCM?
Focusing on sales
Increasing advertising spending
Acquiring new marketing tools
Testing new content formats
The correct answer is
Facts and figures:
Consumers are 4 to 6 times more likely to purchase, protect, and champion purpose-driven companies. 94% of consumers think it's important that the brands they deal with have a strong purpose, and 83% think companies should only make a profit if they also do something good.
Recommendations:
Sales are still essential, but your primary focus should be your brand's identity, target audience, and central messages. For instance, if your brand is focused on environmental responsibility, your customers may not be interested in the excessive shopping associated with Black Friday. If you take this into account, your marketing efforts will be rewarded. You can run a campaign with a different message than big sales during Black Friday, and you will benefit from this decision in the long-term perspective.
Yay, that's correct!
Facts and figures:
Consumers are 4 to 6 times more likely to purchase, protect, and champion purpose-driven companies. 94% of consumers think it's important that the brands they deal with have a strong purpose, and 83% think companies should only make a profit if they also do something good.
Recommendations:
Sales are still essential, but your primary focus should be your brand's identity, target audience, and central messages. For instance, if your brand is focused on environmental responsibility, your customers may not be interested in the excessive shopping associated with Black Friday. If you take this into account, your marketing efforts will be rewarded. You can run a campaign with a different message than big sales during Black Friday, and you will benefit from this decision in the long-term perspective.